Nissan Friend-ME Concept is a four-passenger sedan designed for a generation with a very different automotive outlook. With an assertive, imposing exterior featuring boldly flowing sculpted lines, Friend-ME is a confident creature of the night, meant to be seen in bright city lights.
The concept is applicable globally, but the genesis of Friend-ME was Nissan's research into the aspirations of customers destined to emerge as the world's largest single market segment: the "Balínghòu", which is how around 240 million Chinese born in the 1980s are known. Specifically, Friend-ME addresses the social dynamics of Chinese men in their mid-20s.
The concept is applicable globally, but the genesis of Friend-ME was Nissan's research into the aspirations of customers destined to emerge as the world's largest single market segment: the "Balínghòu", which is how around 240 million Chinese born in the 1980s are known. Specifically, Friend-ME addresses the social dynamics of Chinese men in their mid-20s.
Nissan Friend-ME features a low and wide stance with short front and rear overhangs giving a chunky, aggressive and sporty impression. The design's energy flows from the 'V-motion' shaped grille and streams through the bonnet and shoulder lines while the headlamps and rear combination lamps are accentuated by its unique boomerang-shaped lighting signature.
The profile of the vehicle completely describes the progressive translation of 'Distilled Da Qi'. The thin and light floating roof and kick-up shape around the C-pillar resonates well and produces sophisticated harmony. Likewise, the Neon Grey exterior colour - specially developed to appeal to tech-savvy youthful tastes - shows its lines to full effect at night.